J Dilla.

I saw this on the The Hundreds website this morning, had to post it.

"Check out this momentous tribute to the late, great J Dilla (who'’s played by his brother throughout the music video). Cameos by Black Thought, Will.I.Am, Common, and the Greedy Geniu$ crew, along with the fam over at Fruition (who also styled the entire film)", Bobby Hundreds.