Tonight I post a video interview done by Heron Preston with Daniel Cherry an employee of Wieden + Kennedy, which just happens to be one of the main marketing firms Nike has always used. Have you ever heard the slogan "Just Do It or "Bo knows Bo", well this is the company that coined those phrases... if you will. The interview gives you a little insight into the marketing process for one of the biggest influencers in our time, Mr. Michael Jordan.
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