Theme Magazine.....read it!

I read this great article today about the culture of streatwear( "The X-Pollination of Streetwear") and its history and where it might be going, so if this is your cup of tea, read the full article here and bookmark the site because its full of great articles!


Nico Reyes and Jeff Staple


Sample from the article:

A BRIEF HISTORY OF STREETWEAR
" Tracing the lineage of today’s streetwear inevitably leads you to Shawn Stussy’s story. Stussy, a local cult surfboard shaper in Laguna Beach, California, in 1980 transferred his signature logo from surfboards to T-shirts. Skaters quickly picked up on the brand, and the resurgence of skateboarding throughout the ’80s helped propel Stussy into a worldwide phenomenon. Stussy became an inspiration for a generation of creatives, and one of the first to gain recognition in the mainstream without losing underground appeal".
"Sung Choi, an industry veteran who worked with PNB and DC Shoes, remembers, “Seeing Stussy shirts in the late ’80s inspired PNB. It was like, if this surfer dude out in Cali is speaking on his lifestyle, why can’t we speak about ours?” In addition to that sentiment, Choi recalls, “People of color had no voice in any media at that time. The emergence of hip-hop [enabled us] to use fashion to speak visually about our experience.” In the ’80s and ’90s, hip-hop became a global language for youth swagger, with NYC street culture as the prism for urban youth rebellion. “Hawaii” Mike Salman, sneaker culture pioneer and publisher of LTD magazine, remembers growing up in SF: “I was in 6th grade b-boying and wanted to dress the part—fat laces, sweatsuits, sneakers, bootleg Fila, Gucci, and Louis Vuitton—I wanted to look good while spinning on my head.” Hip-hop’s foundation, built on sampling, storytelling, cultural references, and competitive attitude, encouraged an entire generation to express themselves."



“We read to know we are not alone,” C.S. Lewis.