Recently I have been reading about the "anti hype" craze that has been a major part of our subculture this past year. Maybe shouldn't say sub-culture anymore, see I'm guilty to! Being "anti" everything has kind of become the new cool guy stance amongst people like ourselves, not ot call us cool or anyhting, but you know, that was the term used for the people that were originally up on certain things, before all the blogs, and mags and commercials got a hold of stuff. After reading and thinking about it, I realized that I have taken a huge part in the "anti hype" movement as well, this past year especially! I've noted to myself how much I've been on this stance lately, with certain releases of product, new comer brands, people acting in certain ways that they didn't act like before. But some things have pissed me off this past year. Like our sneaker culture for instance, when does it become cool to have a $50,000 sneaker, or to have something that everyone waited in line for? It use to be about originality in everything, now people are scared to look different so they seek out what the next guy has. All this to me is the reason why I'm "anti" it. I've never wanted to look like the next guy or needed anything sneaker wise that I had to wait in line for. I dont even like waiting in the blockbuster line, let alone the line to buy some Nikes. The market is just way to saturated for me and alot of others. I guess my gripe is that alot of uncool people made alot of my favorite things uncool. sorry to sound cocky, but I really cherished certain things up until this year, now, I could give a shit. Why do I want to look like that dude, who doesn't respect it, doesnt know the knowledge and is acting like a dumbass. One of my favorite sites now is Satchel of Gravel. This site hits it right on the head when talking about what our so called culture can look like to some of us.
Please don't get me wrong, I still love a nice pair of sneakers but come on, the feeling of it is gone. I guess its a natural progression, up then down, but I don't see it getting back to what it once was. I think when the mainstream gets a hold of it its gone. I've found myself wearing a pair of black chucks everyday, just to be different and selling off all my other shoes, I dont just blame the consumer either, I blame the companies for selling out, making product to available for purchase, lacing up every other store with the same crap, jacking up the prices, releasing a "special" or my favorite "exclusive" something, and then re releasing it 3 months later. We've become a victim of our society, our wants kicks our needs ass over and over again. When will it stop, when can we just go back to not caring about having the latest and greatest and just go back to enjoying a dope pair of shoes or a cool tee, because we like it.
My "anti" stance doesn't just stop with fashion, oh it also goes with music to. I swear I can sit here and complain about the state of music for days, as I'm sure much of you would agree, this last year has got to be the worst year in the history of music, in all categories, not just Rap(I wont call it hip hop anymore) but in R&B, pop, rock all of it. Filled with one hit wonders and corny people. It kills me to see people giving in to what they are told sounds good and excepting what this bullshit DJ's and radio stations play on the air, I can't remember the last time I listened to the radio and was like wow, this is dope, I mean, garbage, straight trash, everything sounds the same, cheap manufactured music, done with low budget bullshit that sounds the same over and over. Im not the only one that agrees with this, a whole world agrees. I read peoples blogs from all over, from Berlin, to Japan and back again, they all agree, it's time for the tipping point, where we take back whats ours, start making better music again, start finding new outlets for enjoyment and taking what belongs to us, our culture, because we have lost it some how, taken right out from under our noses.
This will be my last "ANTI HYPE" rant for the year, Im going to focus on things closer to home and come with a positive attitude, because you know what, I dont care anymore, you can have all the things I just bitched about, its yours world take, because you already have it.
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3 comments:
CHEERS! i agree, i think ive become overly anti involuntarily now that i read this. u hit the nail on the head, and thats exactly how i feel. people participating in something they have no love or knowledge of makes a mockery of me.
and i doubt this is the last rant sir....i like the anti-guy, hes a funny dude,lol
i agree with reminis there...i like the anti-guy, keeps everyone a little more "real"...
"I guess my gripe is that alot of uncool people made alot of my favorite things uncool."
I remember walking into Wish and falling in love bc at the time i was looking for something different. Hollering at Ryan and Rubix and being "schooled" to the whole "streetwear culture". That was when it was fun. I totally concur with every statement penned. Thanx for the rant Ryan. Glad to see im not alone
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